Dreamville Announces Dreamville Ventures Media Company


April 19, 2021

Story by Stevenson Altidor; Photo via Jonathan Mannion

In October, Dreamville Records announced the formation of Dreamville Ventures, a multi-disciplinary media company. Today, Dreamvillie Ventures has partnered with Apple and Marcus Graham Project to provide sponsorship for 12 talented individuals participating in the iCR8 Bootcamp.

In a press release by Dreamville Ventures, Vice President and President of Dreamville Studios, Candace Rodney, says that the MPG involvement will be "creating a pipeline to identify and develop emerging talent."

"Our company was built on the premise that dreams become a reality, and we've created a home that challenges the industry standards," Rodney says. "....all of whom we hope will leave the program feeling ready to conquer both the industry and their dreams as their true authentic selves."

One of the goals of the project is to be more inclusive in music and entertainment marketing. They will work together on several upcoming Dreamville projects, including TV, Film, music, and live events. The Bootcamp will give up and coming marketing leaders the chance to learn from those in the industry.

According to Billboard, those selected will be assigned a marketing campaign with both brands and one-on-one meetings with stakeholders. The Bootcamp will serve as a pop-up agency and provide consulting services for select nonprofit and minority-owned businesses.

Marcus Graham Project chief development officer Larry Yarrell said in the fellow press release that the past year had shown them that it's time for new, innovative thinkers. MGP seeks to be more inclusive and create a space where the voices of people of color will be most needed.

If you are interested in joining, make sure you visit the Marcus Graham Project for more information about the iCR8 summer Bootcamp. Applications can apply until May 1, with the 12-week Bootcamp set to begin on June 15.