Ryan Reynolds’ Production Company Maximum Effort Signs Three-Year Deal With Paramount


May 03, 2021

By Richard Schertzer

Ryan Reynolds’ production company ‘Maximum Effort’ has just signed a three-year deal with Paramount Pictures, according to Variety.

The pact reunites Reynolds with longtime executive partner Emma Watts, who is Paramount’s motion picture group president, and the studio CEO Jim Gianopulos. The deal will cover development for all Maximum Effort feature projects across all budget scales. 

Reynolds has said in a statement, “We are so happy the next chapter of Maximum Effort will be written at Paramount. The ‘Deadpool’ movies would never have happened without Jim Gianopulos and Emma Watts and personally, I’ve come to rely on Emma’s incredible insights and instincts. Moviegoing deserves a comeback and we’re excited to help make it happen with Jim, Emma and the rest of the Paramount team.”

Reynolds founded Maximum Effort with George Dewey of “Free Guy” and “Don’t” in 2018 and the first two “Deadpool” films launched Reynolds into the stratosphere of superhero stardom after some mid-budget feature comedies. 

Watts has said, “Ryan is 100% committed to entertaining the audience and works tirelessly to do so. His company is aptly named, and I’m thrilled to have Maximum Effort in the Paramount fold.”