Taco Bell Is Testing Out Two New Menu Items With A Big Cheez-It Tostada


June 29, 2022

By: Matthew Burkhead

It would appear that Taco Bell is shaking things up with their menu again. One item, in particular, is a giant Cheez-It.

The fast-food chain features an oversized Cheez-It cracker topped with seasoned beef, sour cream, diced tomatoes, lettuce, and shredded cheddar cheese.

The Big Cheez-It Tostada and the Big Cheez-It Crunchwrap Supreme will be available for customers in Southern California for two weeks or while supplies last, Taco Bell said in a statement.

The Big Cheez-It Tostada sells for $2.49 and the Big Cheez-It Crunchwrap Supreme, which is basically the tostada but wrapped in a giant tortilla and then grilled, sells for $4.29.

"We’re thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way," Liz Matthews, Taco Bell’s chief food innovation officer, said in a statement.

Taco Bell is not new to partnering with other food brands on fresh menu items. The Nacho-Cheese Doritos Locos Taco jumped with popularity upon release. After a year, Taco Bell released a version of the Doritos Locos Taco with a Cool Ranch flavored shell.

However, what Taco Bell releases it also takes away. The fast-food chain had to remove the popular Mexican Pizza from its menu weeks after bringing it back because of high demand.

The restaurant said one Taco Bell in California sold more than 1,000 Mexican Pizzas in one day and an order from one customer that included 180 Mexican Pizzas.

"While we’re currently selling out, for now, we’re working diligently with our restaurants and suppliers to get more back in the hands and stomachs of our biggest fans by this fall," the chain said in a letter to fans in May.